Imagine your favorite musical artist, celebrity chef, or sports legend performing live—not in a crowded arena, but on a luxurious cruise with breathtaking views of America's most iconic skylines. Sounds like a dream, right? Well, that dream is now a reality, and it’s about to get even bigger. City Cruises Live, the wildly popular event series that brings world-class entertainment to the water, has just announced a groundbreaking five-year presenting sponsorship agreement with Brian Patten and Associates (BPA). But here's where it gets even more exciting: this partnership promises to elevate the experience, bringing more headline talent and unforgettable moments to guests across City Cruises' U.S. ports.
City Cruises, a global leader in dining, charters, and sightseeing cruises, is no stranger to creating magical experiences. Their City Cruises Live series has already captivated audiences with its unique blend of live entertainment, gourmet dining, and unparalleled views. Now, with BPA on board, the series is set to expand its lineup of A-list performers, from chart-topping musicians to beloved TV personalities and culinary masters. And this is the part most people miss: it’s not just about the entertainment—it’s about creating lasting memories in an intimate, one-of-a-kind setting.
But here’s where it gets controversial: In an era where travelers are increasingly prioritizing experiences over material possessions, City Cruises Live is tapping into a growing trend. Is this the future of entertainment, or just a passing fad? Mike Flaskey, CEO of Hornblower Group, believes it’s here to stay. “Our team absolutely hit it out of the park with the launch of City Cruises Live,” he said. “With BPA’s partnership, we’re not just continuing the series—we’re taking it to new heights, bringing more experience-minded guests onboard to enjoy what we’ve created.”
BPA, a trusted name in employee benefits administration, sees this partnership as a natural fit. “Our mission is to help families live healthier lives while reducing companies’ benefits costs,” said Brian Patten, President at BPA. “What better way to align with that than by sponsoring a premier, experience-based entertainment series on the water?” But here’s a thought-provoking question: Can a benefits administration firm truly make a splash in the world of entertainment? Only time will tell.
The 2025 City Cruises Live lineup was nothing short of spectacular, featuring stars like Captain Sandy Yawn of Below Deck Mediterranean, country music’s Lee Brice, and The Bachelor’s Ben Higgins. The 2026 schedule, set to be announced soon, promises even more excitement. Whether you’re a foodie, a music lover, or just someone who appreciates unique experiences, there’s something for everyone.
So, what do you think? Is City Cruises Live the ultimate way to experience entertainment, or is it just another trend? Let us know in the comments below! For more information and to secure your spot on one of these unforgettable cruises, visit citycruises.com/live.
About City Cruises
City Cruises is more than just a cruise company—it’s a creator of unforgettable moments. With 21 iconic destinations across the U.S., Canada, and the U.K., they offer everything from dining and sightseeing to private charters and whale watching tours. As part of the Hornblower Group, City Cruises boasts a legacy of innovation dating back to 1926, setting the standard for maritime hospitality.
About BPA
Brian Patten and Associates is a leader in employee benefits administration, known for its personalized service and innovative technology. By streamlining enrollment, offering 24/7 support, and providing customizable solutions, BPA helps companies like City Cruises deliver exceptional benefits experiences to their employees.
