How to Make a Web Design Mood Board — Examples & Tips (2024)

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By Chris Heckmann on August 20, 2023

  • Mood Board Essentials
    • Top Mood Board Apps
    • What is a Mood Board
    • How to Make a Mood Board
    • Mood Board Layout
    • Mood Board Template
    • Mood Board Examples
  • How To Mood Board
    • Fashion Mood Board
    • Aesthetic Mood Board
    • Writer Mood Board
    • Photography Mood Board
    • Interior Design Mood Board
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    • Graphic Design Mood Board
    • Wedding Mood Board
    • Architecture Mood Board
    • Film Mood Board
    • Video Game Mood Board
    • Brand Mood Board
    • Web Design Mood Board
    • Mood Board Without Photoshop

Web design mood boards are useful tools for people looking to construct mood boards online. But how does one make a web design mood board? We’re going to show you how to make a web design mood board by taking a look at a couple examples. By the end, you’ll have everything you need to make your own web design mood board.

Website Moodboard

What is a mood board in web design?

Mood boards are used to impart a stylist feel – and although that’s true in web design too… it can be a little bit different. So, what is a mood board in web design? A mood board in web design is a visual document that’s meant to impart the stylistic feel of a website before it’s created.

Websites take a lot of time to make, so many graphic UI/UX artists want to make sure they’re on the same page with their clients before sinking in dozens of hours.

This next video explains the basics on how to make a web design mood board.

How to Make a Web Design Mood Board • Web Design Mood Board by Jesse Showalter

There are a lot of different resources online for designing mood boards. Let’s check out a couple great web design mood board resources.

Moodboard Websites

Website mood board examples

We’ve already touched on how the term “mood board” is used for visual documents that are meant to impart a stylistic feel – but there are a few different types of mood boards. Filmic mood boards, for example, mostly focus on color, cinematography, and blocking/staging.

Design mood boards typically focus on color, type-font, and logos. The design mood board below breaks down the major facets into clearly-marked sections.

How to Make a Web Design Mood Board — Examples & Tips (1)

Moodboard Websites • Website Mood Board Examples, via Justinmind

Web design mood boards are simple, easy-to-make documents that help communicate what a website will look like. So, let’s break down how to make a web design mood board!

Website Mood Board Template

How to make a web design mood board

Now that we know what a web design mood board is, let’s make our own! For this example, let’s pretend I’ve been hired to design a website for a Boston sports media company. I’ll want to communicate a heavy sports slant, with relevant colors and tone.

I imported a series of photographs into StudioBinder’s mood board creator software to make a web design mood board. Check them out below!

How to Make a Web Design Mood Board — Examples & Tips (2)

How to Make a Web Design Mood Board • Web Design Mood Board by Jesse Showalter

For this site, I want to communicate a color scheme that addresses the four major sports: basketball, football, baseball, and hockey. I also want to communicate a stylistic tone that matches retro logo/font design with modern flair. If the client liked this mood board, I would next solidify the cohesiveness of the color scheme, and decide on a font-package.

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Guide to Storyboard Web Design

We touched on a lot of pre web design production, but there’s a lot more to it than what we went over here. Want to learn more about web design? Check out our next article on storyboard web design, where we’ll show you how to pre-visualize your site with storyboard examples. By the end, you’ll have everything you need to make a great storyboard for web design!

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How to Make a Web Design Mood Board — Examples & Tips (4)

When you think of some of the most iconic films in cinema history, quite a few also have an iconic prop. The Godfather and the horse head, The Wizard of Oz and Dorothy’s shoes, and of course Star Wars and the lightsaber.

All of these props differ greatly from each other in how they look and how they are used. But all, nonetheless, are props. So what is a movie prop and what purpose does it serve? We’ll answer these questions and more in this article.

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CASTING DIRECTOR DEFINITION

What does a casting director do?

A casting director is a person or team responsible for finding talent. They usually specialize in one particular area such as film, television, commercials, background, or theater. Their main purpose is to find the right talent for a particular project. Some casting directors receive producer credit for their work, especially when the names they bring to a project add considerable marquee value to the production.

Casting director job description and duties:

  • Contact talent agencies and management companies, often through online casting platforms
  • Schedule actors and hold auditions
  • Provide insight, experience, and often draw from relationships with talent and reps
  • Final casting decisions are usually made by producers, directors, and commercial clients

CASTING DIRECTOR DEFINITION

What does a casting director do?

A casting director is a person or team responsible for finding talent. They usually specialize in one particular area such as film, television, commercials, background, or theater. Their main purpose is to find the right talent for a particular project. Some casting directors receive producer credit for their work, especially when the names they bring to a project add considerable marquee value to the production.

How to Make a Web Design Mood Board — Examples & Tips (6)

So many people wait around for funding, and if they're unsuccessful, they don't make the film; if you've got a good idea, that seems so pointless. There's always a way of doing it; you've just got to find it.

— Joel Edgerton

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How to Make a Web Design Mood Board — Examples & Tips (8)

How to Make a Web Design Mood Board — Examples & Tips (9)

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How to Make a Web Design Mood Board — Examples & Tips (2024)

FAQs

How to Make a Web Design Mood Board — Examples & Tips? ›

In short, a mood board is a collection of content to translate an idea or thought visually. A mood board sets a specific tone for anything. Whether you're building a new product, a campaign, or a brand, a mood board can communicate ideas using shared design references.

What is an example of a mood board? ›

In short, a mood board is a collection of content to translate an idea or thought visually. A mood board sets a specific tone for anything. Whether you're building a new product, a campaign, or a brand, a mood board can communicate ideas using shared design references.

What should a mood board include? ›

A mood board typically includes a combination of images, texts, photographs, and textures to explore and present an idea in a way that words alone cannot. However, these design elements are not standalone features on a board. Instead, these components combine to tell a cohesive story about a vision.

How to make an easy mood board? ›

How to Make a Mood Board Using Canva
  1. Create a free Canva account. ...
  2. Select a “canvas” to work on. ...
  3. Save all of your images on your computer. ...
  4. Upload your images to Canva. ...
  5. Place your images onto your digital canvas. ...
  6. Adjust until you are happy with your mood board. ...
  7. Remove the background from your images.
Mar 3, 2023

How do you present a mood board effectively? ›

  1. 1 Know your audience. Before you create and present your mood board, you need to understand who your client is, what their goals are, and what their expectations are. ...
  2. 2 Choose the right format. ...
  3. 3 Tell a story. ...
  4. 4 Explain your choices. ...
  5. 5 Invite feedback. ...
  6. 6 Follow up. ...
  7. 7 Here's what else to consider.
Mar 27, 2023

What are the two types of mood board? ›

There are two types of ad mood boards: digital or physical. It's completely up to you and your working style to choose the one that best fits your marketing campaigns.

What 5 elements must you include on a mood board? ›

These are the key mood board elements you must include in your design presentation:
  • Develop a Creative Concept Beyond Aesthetics. ...
  • Select a Consistent Color Palette That Represents Your Project. ...
  • Choose a Typography Series for Every Written Piece. ...
  • Create Textures and Prints According to Your Color Palette.

How many photos should a mood board have? ›

Here are a few characteristics of an ideal Moodboard: It does not have too many images (20-30 is just fine) It is NOT a shot List.

What is the difference between a mood board and a sample board? ›

A mood board uses images, a sample board concentrates on materials and color. A sample board describes a content and sticks to the facts whereas a mood board expresses the context representing an atmosphere.

What is the best tool to create a moodboard? ›

9 Pretty Mood Board Software to Ideate Cool Design Themes
  1. ClickUp. Use versatile ClickUp Whiteboards to create fantastic mood boards—assign tasks, tag assignees, and anything needed to kickoff your next collaboration. ...
  2. GoMoodboard. Via: GoMoodboard. ...
  3. Pinterest. Via: Pinterest. ...
  4. Canva. ...
  5. InVision. ...
  6. StudioBinder. ...
  7. Mural. ...
  8. Moodzer.
May 14, 2024

How do you make a cohesive mood board? ›

To sum it, the key to creating a cohesive mood board is to begin with a key piece, arrange the elements as you are seeing it in real life, scale your images to real-size as much as possible, use a variety of different textures and includes pieces that you love.

What's the difference between a mood board and a vision board? ›

Though similar, vision boards and mood boards are not one and the same. A vision board relates to your life direction, says Larry. A mood board, on the other hand, is more of a planning tool used for aesthetics—decorating a room or planning a party scheme, for example.

What does a good mood board look like? ›

Select a mix of images, textures, and other visual elements that resonate with your concept and mood. Choose visuals that evoke the emotions and feelings you want to convey.

What is the purpose of a moodboard? ›

A mood board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic.

What is mood board activity? ›

A mood board (or inspiration board) is a physical or digital collage of ideas that's commonly used in fields like interior design, fashion, and graphic design.

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