Instagram Story Template Guide: How to Find + Use Them (2024)

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Instagram Story Template Guide: How to Find + Use Them (2)

  • Kristen Dahlin
  • July 5, 2021
Instagram Story Template Guide: How to Find + Use Them (3)

Instagram Story templates are a life-saver for busy marketers.

Whether you need a little something in your back pocket for creating beautiful Instagram Stories designs, need inspo for Stories content, or just want to save yourself some time – a good set of templates can make all the difference!

But how do you find a good set of Instagram Story templates, or even make your own?

That’s what we’re here to answer! In this blog post, we’re covering what an Instagram story template is, why you should use it – and our favorite apps and tools for creating Instagram Stories.

Benefits of Instagram Stories

Sooo… what is an Instagram Story template? Basically, it’s a pre-made Instagram Story sized design (9:16) with graphics, text, and even animations that you can customize to your brand.

In the past, most templates were made in programs like PhotoShop or apps like Canva, and allowed you to customize font styles, text placement, color palettes, and more!

However, Tailwind has launched our own version of “templates”. You upload your website and brand colors, your logo, and give us the text and the photos and we’ll mix it up and give you dozens of pin designs that you can just automatically select and load into Tailwind.

You can get ideas for designs you’d never have otherwise thought of, and the best part is, it only takes seconds to create a design.

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You Should Be Using Instagram Story Templates – Here’s Why!

If you haven’t already started looking for an IG Story Template or two, now is your chance! After all, having a stash of branded Instagram Stories templates is a smart move for your social media marketing strategy.

Here are the three main reasons why:

IG Story templates create recognizable Instagram branding for your business.

As your followers interact with more and more of your content and begin to recognize your distinct color palette, fonts and voice on Stories or Instagram posts, brand awareness is being built. And that’s valuable!

Instagram Story templates save you major time and energy.

When you have a stack of Instagram templates for all your content types (think: photos, text posts, collages, product features, etc.), you don’t have to puzzle over design details and putting everything together. Just pop in your content and go!

This is also important because Instagram Stories only last for 24 hours. You want to create quality content, but not spend a ton of time on a post that’s only there for a day!

Story templates will help you “Stop the Swipe.”

Clean, professional-looking designs are so eye-catching in a sea of (usually) unpolished photos and videos in the Stories feed. Your followers are more likely to pause and take notice of your Stories post when they look well-crafted. This gives more time for your various calls to action to be noticed!

So, you get the picture. Stories templates can really help you make more impact in less time!

Now that we have you convinced, let’s talk about the different types of Instagram Story templates and where you can find them in our resource list below!

Types of Instagram Story Templates

When you’re on the hunt for the perfect set of templates, it’s important to know where to look and what you need.

Depending on your technical skill, editing preferences, and branding needs, one type may make more sense than another!

The three types are Story prompt templates, mobile app Story templates, and downloadable Stories template packs. We’ll get into the details below:

1. Story Template Prompts and Inspiration

Figuring out how your Story should look is often just the first (and easiest!) step. Next, you’ll need to figure out what to post, and create enough content ideas to keep followers engaged and interested day after day!

That’s where Story prompts like Tailwind’s new Story Starters come in handy!

With this free download, you’ll get the best of both worlds: Story content inspiration, and free templates and instructions that help you make world-class Stories in just minutes.

Did we mention it’s free? That’s 4 weeks of daily content at your fingertips!

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2. Mobile App Story Templates

There are several popular mobile and web apps that make personalizing IG Story templates with your personal branding a breeze.

Template apps are usually favored by novice and beginner social graphic designers because you don’t need a lot of technical know-how to create and customize template designs. That’s why Tailwind Create is ideal, you don’t need any design or branding experience to create beautiful, engaging posts for your feed.

Another major bonus? Tailwind Create is free, so you won’t break the bank!

Instagram Story Template Guide: How to Find + Use Them (4)

Our Favorite Instagram Story Templates

These are a few of our favorite examples for mobile or desktop. These come from our amazing users (who have some amazing brands of their own, if we may say so ourselves)!

If these seem like something you’d love to create for your own brand (in seconds might we add) give Tailwind Create a free trial!

Instagram Story Templates

Instagram Story Template Guide: How to Find + Use Them (5)
Instagram Story Template Guide: How to Find + Use Them (6)
Instagram Story Template Guide: How to Find + Use Them (7)
Instagram Story Template Guide: How to Find + Use Them (8)
Instagram Story Template Guide: How to Find + Use Them (9)

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Schedule Your New Instagram Stories with Tailwind

Now that you have tons of templates and inspiration for new Stories content, why not take advantage of Tailwind’s new Story scheduling feature?

You can schedule Instagram Stories from your desktop or phone. Just upload your images and videos, add text, and find the best hashtags for your Story to increase reach!

You can try it out here [sc name=’get-a-free-trial-of-tailwind-for-instagram’] – no credit card required!

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Instagram Story Template Guide: How to Find + Use Them (10)

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Instagram Story Template Guide: How to Find + Use Them (2024)

FAQs

How to find a specific template on Instagram? ›

Once you're in the Reel's tab, click the camera icon in the top right corner of your screen and click on “Templates.” Browse the catalog of templates to find one that best fits your creative objective. Any Reel using three or more clips can be used as a template. This includes your own Reels.

How to find story add yours templates on Instagram? ›

Accounts you've blocked won't be able to see what you've shared.
  1. Start creating a story. ...
  2. Tap at the top and select the Add Yours Templates sticker.
  3. Select GIFs, text and images on your story to pin them as part of your template.
  4. Tap Next in the top right to exit pinning mode.

How to find insta story prompts? ›

1. Tap at the top and select the Add Yours sticker. 2. Write a prompt that you want others to respond to in their own stories or reels about any topic you want, or tap or See more prompts at the bottom for suggested prompts.

How do you see poll answers on Instagram? ›

View Instagram poll results

After your followers have responded to your poll, you just have to swipe up or tap the post on your feed to view the results. You'll be able to see the total number of votes and the percentage of votes for each answer option.

Why can't I use Instagram templates? ›

Functionality issues, such as the “Couldn't Add to Template” error on Instagram, can frequently result from using outdated versions of apps. To address this, it is crucial to update your Instagram app to the latest version.

Where do I find my saved Instagram templates? ›

When creating a reel from a template, your saved templates will appear at the bottom of the browser.

How do I find Instagram story filters? ›

Tap at the bottom of the screen and select Story, or swipe right from anywhere in feed. Scroll to Story at the bottom. Swipe left at the bottom of the screen and select an effect. To see effects from independent creators, swipe all the way to the left and tap .

How do you use someone else's story template on Instagram? ›

How to use someone else's 'Add Yours' template? For this, a user must click on the 'Add Yours' prompt on seeing the template in their Story. They will now be taken to the 'Camera,' where they will see elements that are in the template; they can then customise it by adding their own text, images, and GIFs.

How to see responses on Instagram questions? ›

You'll receive a notification when someone responds to your question sticker. You'll also be able to see the responses by opening your story and swiping up, as mentioned above. If you share someone's response to your question sticker as a new Story, they will receive a notification, even if you don't tag them.

How to get an Instagram layout story? ›

To begin, open Instagram and tap the camera icon in the top left corner. At the bottom, select layout. Now you can choose the grid layout you want to use. You can have two, three, four, or six images in your collage, depending on which grid you select.

Where can I see replies to Instagram stories? ›

When someone mentions you in their Story, this will appear in the Listening section under Story mentions. As the conversation goes on, it'll move to the Inbox and will be under Direct messages. When someone replies to your own story, this will appear in the Inbox section under Direct messages.

Can people see Instagram story replies? ›

Here's how it works: Private Message: When someone replies to your story, the reply is sent as a direct message (DM) to your inbox. Only you, as the author of the story, can see this reply [1].

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