Business Card Size and Dimensions: a Guide | Vistaprint Australia (2024)

Estimated reading time: 3 minutes

A business card is a marketing classic for a reason – as a small business owner you’ve probably passed them out at events and markets, added them to packages and products or sent them out in direct mail campaigns. It’s your key to a great first impression and staying top of mind among your customers.

When creating your card there’s a lot of things to consider – fonts, colours, styles and finishes – but your business card dimensions and business card size can also play a part in the card you design. Below we’ll answer your questions about what are the dimensions of a business card, the correct logo size for business cards and the details of some of our specialty sizes.

Standard business card size

Standard business cards dimensions are 91 x 55 mm – but have you ever thought about why most cards are exactly that size and shape? You may have noticed that they generally all fit nicely into a wallet, purse or pocket. Gift cards, credit cards and licences are roughly the same size for just that reason.

What are the dimensions of a standard Vistaprint business card?

  • Business card size in mm: 91 x 55 mm
  • Business card size in cm: 9.1 x 5.5 cm
Business Card Size and Dimensions: a Guide | Vistaprint Australia (1)

Shape it up

Standard business cards are often the right choice for consistency and recognisability. But different shapes can help you stand out amongst your competitors.

We talked above about the benefits to going with a standard business card size, so let’s dig into when you might go for square business cards or rounded corner business cards.

Business Card Size and Dimensions: a Guide | Vistaprint Australia (2)

Our square business cards size is 65 x 65 mm – the shape is great for putting a logo or product shot front and centre and they have a creative, interesting vibe. These cards stand out on an event table, tacked to a bulletin board or in a potential customer’s hand. We also love the idea of using business cards as jewellery backing cards.

Business Card Size and Dimensions: a Guide | Vistaprint Australia (3)

Rounded corner business cards are 91 x 55 mm with quarter-inch rounded corners. They’ve got a memorable, modern look. So if someone’s looking at a handful of business cards, the corners make your cards extra eye-catching and stylish.

Feeling adventurous? You can combine rounded corners with our square-shaped cards!

Design guidelines

We’ve got thousands of templates you can pick from to create your card – thanks to our amazing designers. But you can upload your own design, too. It’s as simple as selecting a file on your computer, but here are some important guidelines to keep in mind.

Business Card Size and Dimensions: a Guide | Vistaprint Australia (4)

Note: These measurements are for standard business cards. Square and rounded corner cards, have similar bleed and safe printing areas in relation to their actual size. You can always check the details on our square and rounded corner business card product pages.

Bleed Area: 94 x 58 mm

If you’ve got a background colour or pattern, make sure it extends a bit beyond the actual size of the card. That way, you’ll never end up with white borders, even if the cards are cut slightly off centre.

Trim Size: 91 x 55 mm

Just like the name says, this is where we cut your cards. We do our absolute best to make sure all your cards are centred and uniform but be sure to read about the safe printing area.

Safe Printing Area: 88 x 52 mm

You probably have any important text or design elements within this area, which isn’t much smaller than the actual size of the card. To guarantee nothing gets cut off, keep everything inside this box.

Business Card Size in Pixels: 1075 x 650 pixels

If you or someone on your team is creating your card in a design program, the actual size of the card is 1075 x 650 pixels. However, the full bleed size is 1110 x 685 pixels, and the safe printing area is 1039 x 614 pixels.

More design tips

Now you’ve got your measurements down pat, here are some other things to consider when designing your card:

  1. Maximise your logo
    Your card is more than just your contact information—it’s a representation of you and your brand. Consider your logo size for your business card or even think about dedicating one side solely to your logo.
  2. Leave some white space
    Don’t clutter your card with too much text—if there are too many elements on the card, they’ll all compete for the reader’s attention and nothing will stand out.
  3. Think dual-purpose.
    Make your business card work twice as hard for you and your small business. Use the reverse side for appointment reminders, loyalty stamps or as a blank canvas to showcase something about your business.
  4. Find the right font
    If there’s a specific font you’ve been using on your website or other marketing materials, bring that into your business card – consistency is key.
  5. Elevate with a special finish
    Pearl accents add a touch of sophisticated shine, while embossed gloss creates a raised, glossy coating, giving your cards a hard-to-forget 3D feel.
  6. Organise your info
    Your business card should give customers everything they need to contact you, find you online or locate your shop or office. Just remember to keep your design clutter-free and balanced with enough white space.

Related Articles

Business Card Size and Dimensions: a Guide | Vistaprint Australia (5)

10 golden rules for designing your business card

A business card represents the next step in making your small business dream a reality. For many potential customers, it’s […]

Read More

Business Card Size and Dimensions: a Guide | Vistaprint Australia (7)

The best fonts for business cards

Picture this: You open a business card template and type your small business’s name. It looks tiny against the white […]

Read More

Business Card Size and Dimensions: a Guide | Vistaprint Australia (9)

Brochure design in 4 easy steps

Information brochures are a perfect choice for saying more about your company. They come in as many formats and designs […]

Read More

Business Card Size and Dimensions: a Guide | Vistaprint Australia (11)

How to create a flyer: A quick guide to flyer design

What is a flyer Well before phrases like “street marketing” and “canvassing” were invented, flyers were already viewed as a […]

Read More

Business Card Size and Dimensions: a Guide | Vistaprint Australia (2024)


What are the dimensions of an Australian business card? ›

A business card is a marketing tool and it needs to be durable, feel good to touch and be sized for your business contacts to conveniently keep on hand. The standard business card size in Australia is: 90 mm wide by 55 mm in height. This fits easily in any wallet or cardholder.

What is the size and dimensions of a business card? ›

The US standard size of a business card is 3.5" x 2.0", whereas the business cards dimensions in the UK are 3.35" x 2.17". If you're looking for different shapes, like thin rectangles, or squares, you'll most commonly want to invest in business cards with dimensions of 3.5" x 1.25", 2.5" x 2.5", or 3" x 3".

What is the ratio of dimensions for a business card? ›

Standard business card sizes

In North America, the de facto standard size is 3.5” x 2”, approximately 51 mm x 89 mm, or a 1.75 ratio. This is the most common size for rectangular business cards as well as leaf, oval, single-rounded corner, and half-circle side cards.

What size is a credit card in Australia? ›

The standard size is 85.5 x 54mm.

What size is a business card bleed in Australia? ›

Business card sizes in Australia don't have to be standard in size, but the standard size is 90mm wide by 55mm high (9cm x 5.5cm) with a 3mm bleed for printing. This size allows information to be easily read yet also means the card will conveniently fit in standard wallets and business card holders in Australia.

What size is a square business card in Australia? ›

Square Business Cards

Same as a regular business card, just square! Printed at the standard height of 55 mm just cropped in to 55 mm width for a 1 : 1 square ratio.

What size should I write on a business card? ›

By choosing a font size between 8 and 11 pt. Most professionals agree that 10 pt is the ideal font size for business cards — although there are some exceptions to this rule.

What is the best resolution for business cards? ›

A high-quality looking business card should be printed in 300 PPI (at least), so the size of a business card in pixels–at 300 PPI– would result in 1050 pixels x 600 pixels. If you're struggling with sizes and pixels, prepare your design in inches instead.

What size is a vertical business card? ›

What is the recommended vertical business card size? Vertical business cards are generally 2.0” x 3.5”. Keep your important details (like text or logos) toward the center of your business card design so that nothing gets cut off in the printing process.

What is the golden ratio for business cards? ›

It's easy to implement the golden ratio into your typographical elements; you just simply multiply the body text size by 1.618 and you will get your complementary font size. For example, say your body text is a 10 pt font, by using this ratio you will multiply 10 by 1.618 to determine the complementary heading.

What is the actual size of a business card in inches? ›

Standard Size Business Cards. 3.5" x 2.0"

Are business cards the same size all around the world? ›

Q: Will a standard (2” x 3.5”) US-sized business card work overseas? A: Certainly. Even though business cards are a slightly different size in foreign countries, many are very close to US-sizing.

What credit cards are used in Australia? ›

Australia's three major credit card networks are Visa, Mastercard and American Express (AMEX).

What proportion of Australians have a credit card? ›

Based on Australia's adult population, there are around 0.64 credit card accounts per person, or 1.3 per household. According to the RBA, around 91.3% of all credit card purchases in Australia are made using a Visa or Mastercard credit card.

What is a credit card Australia? ›

A credit card allows you to borrow and spend money up to your approved credit limit. With a debit card, you're spending your own money. A debit card is linked to your everyday transaction account, so you can only spend what's in the account.

What size is a business card in Australia pixels? ›

Business Card Size in Pixels: 1075 x 650 pixels

If you or someone on your team is creating your card in a design program, the actual size of the card is 1075 x 650 pixels. However, the full bleed size is 1110 x 685 pixels, and the safe printing area is 1039 x 614 pixels.

What is the size of business card in different countries? ›

What are the typical business card dimensions around the world?
CountriesBusiness card size in inches
The United States and Canada3.5” x 2”
United Kingdom, Italy, Germany, Belgium, Spain, Portugal, Switzerland, Ireland, France, Austria, Netherlands, Slovenia, and Turkey3.346” x 2.165”
Japan3.582” × 2.165”
4 more rows
Nov 1, 2023

What is the size of Oceania business card? ›

3.54” × 2.165”

What size are birthday cards in Australia? ›

Size: A5 (210 x 148mm) folded in half to A6 (105 x 148mm)

Top Articles
Latest Posts
Article information

Author: Prof. An Powlowski

Last Updated:

Views: 5923

Rating: 4.3 / 5 (44 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Prof. An Powlowski

Birthday: 1992-09-29

Address: Apt. 994 8891 Orval Hill, Brittnyburgh, AZ 41023-0398

Phone: +26417467956738

Job: District Marketing Strategist

Hobby: Embroidery, Bodybuilding, Motor sports, Amateur radio, Wood carving, Whittling, Air sports

Introduction: My name is Prof. An Powlowski, I am a charming, helpful, attractive, good, graceful, thoughtful, vast person who loves writing and wants to share my knowledge and understanding with you.