What is the proper layout for business cards?

“A good visual flow for a business card design should start with the logo, then the name, then move on to secondary information like email addresses and phone numbers ,” Tristan says. “You can always alter the visual flow by adjusting an element's size, shifting its location or adding additional white space.”

What is the modern business card design size?

Standard business cards are 3.5″x 2″ – but have you ever thought about why most cards are exactly that size and shape? You may have noticed that they generally all fit nicely into a wallet, purse or pocket. Credit cards, appointment cards and licenses are roughly the same size for just that reason.

What are the most common business card dimensions?

What Business Card Sizes Are Available? The most commonly available business card size in the United States and Canada is 3.5” x 2” . Other readily available sizes for business cards in the U.S. include 3.5” x 2.5”, 3.5” x 1.75”.

What item on a business card is generally the most prominent?

Usually the most prominent text element of a business card is the company name and contact name . The name of the business can either be written out in text form or can be displayed prominently in the logo.

What size is the bleed on a business card?

US Business Card Size Bleed is 1/8th of an inch . Make sure you keep all your important information well within the bleed zone to ensure it isn't snipped off after printing. Your finished artwork size with bleed will be 3.75” x 2.25”. Standard business card sizes in Canada are the same as in the US.

What size is a vertical business card design?

Vertical business cards are generally 2.0” x 3.5” . Keep your important details (like text or logos) toward the center of your business card design so that nothing gets cut off in the printing process.

What 3 principles of design are the most important for designing a business card?

The most effective business cards follow the basic principles of design. Take into consideration design principles such as emphasis, hierarchy, pattern, white space, and unity . These all work in tandem to create functional, visually appealing designs. Check out our blog to learn how to choose your brand colors.

What is the size of an ideal business card?

A standard business card is 3.5 inches by 2 inches , give or take a whisker or two. The idea is that it should match the dimensions of a credit card or driver's license and be able to slip neatly into a wallet or purse. And if you're wondering what the standard business card size in cm is, it's 8.9cm x 5.1cm.

Should business cards be front and back?

Typically, designers separate these two entities when creating a card layout. On one side of the card (the “front”), you'll see information about your employer and the work they do. On the other side (the “back”), you'll find specific information about you and your job.

How should I distribute my business cards?

You could try to leave business cards in areas where people are likely to gather or loiter, such as food halls or seating areas . You could also contact shopping centres to see if you can leave some cards on the counter of small shops or food stalls: often local, non-competing businesses will be happy to help.

Should business cards be single or double sided?

While single-sided business cards are sufficient for most people, some choose double-sided cards to expand upon their branding . Some examples of uses for the second side include product images or logo, a promotional offer or special information like social channels.

How-to Guide for Business Card Sizes and Designs (2024)

Learn all about business card sizes, standards, bleed areas, different business card designs, card shapes, business card templates to use, and other best practices.

However old-timey and surrounded by new means of promotion and networking, the common business card outlived and outshined everything and is still a staple of sharing contact information, and leaving a good first impression.

You can create the most stellar LinkedIn profile, most engaging social media and build the best website, but nothing beats a high-quality business card.

But, before you go on and design one for your small business and present yourself as a respectable business owner, there are some tips and standards you need to know about.

Standard business card sizes and aspect ratios for making a custom business card

Before we delve deeper into the technical details of designing your own business card, you need to know a few things:

The size of a business card is not the same in every country.
You have to take into account the bleed area of a business card.
You also need to leave a safe zone around the business card.
It might be hard to translate pixels, inches, centimeters and millimeters if you’re designing a business card from scratch.
You can also use templates or blank business cards with the right aspect ratio and build onto them.

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How did you come up with it?

Image credit: Pinterest

And even a foldable yoga mat for the future students of the Flow Yoga Studio!

Image credit: CDM.link

Standard sizes in different countries

How and why exactly it came to be for different countries to stick to different dimensions, it’s hard to explain. Similar to European-cut and US-standard clothes, business cards also have their differences. You’ll find the dimensions in both the imperial and metric systems.

In the United States and Canada, the standard size business card has these dimensions:

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Belgium, France, Netherlands, Portugal, Slovenia, Spain, Switzerland, United Kingdom, and other European countries:

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Australia, Colombia, India, New Zealand, Taiwan, Vietnam:

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Argentina, Brazil, Czech Republic, Hungary, Kazakhstan, Mexico, Slovakia, South Africa, South Korea, Ukraine

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China, Hong Kong, Malaysia, Singapore

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Japan

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If you didn’t find the country you need information for, here is a complete sheet of business card dimensions by country.

Also, don’t forget that when converting between pixels, millimeters and inches, there is a big chance that you will get decimal numbers that are hard to round off. So, before you definitely agree on the graphic design and send the business cards for print, make sure you check a reliable source about the correct dimensions and ratio.

Best practices for business card printing

Apart from the size of your business card and the aspect ratio, there are plenty of smaller details that you might not even think about before sending them for print. Here’s what you have to double-check.

Format

When you or your designer work on a business card, the best format to save it in is the PDF format. The reason for that is because working with PDF formats allows editing, sharing, collaborating on a file and higher security with digital documents. It is also much easier to edit a PDF file as a non-designer than in Photoshop or Indesign, for example, and that will make it possible for you to make small tweaks without calling a designer.

Safe area

The safe area of a business card is the margins around the main design elements that you have to add in order to make sure you won’t cut anything important in the process of printing and separating the cards. In a standard US business card, the safety margins are one-eighth of an inch from the cutting edge. Keep logos and text safe within a 3.34” by 1.84” area.

Bleed area

If your business card has background color or elements that spread all the way to the ends, you need to add a bleed area around the finished size to prevent white lines after trimming it. It is a one-eighth of an inch zone beyond the trim area that will ensure that your business card doesn’t have white borders after full-color printing or being die-cut.

Colors

As is the standard in printing, it is best to use a CMYK color scheme. CMYK stands for cyan, magenta, yellow, and black (or key color). The reason we use CMYK for printing is that it CMY covers the largest number of light color ranges in comparison to using an RGB color scheme (red, green, blue). K or key color is added to the scheme because it doesn’t cover very deep dark colors. The full color palette under CMYK has a much wider range.

Text

When it comes to typography, our advice isn’t so much about what kind of font you should use, but it’s more focused on leaving the text live and editable, not outlined or locked for editing. The reason is similar to why you should use a PDF format: you’ll maybe need to edit the text in the future.

Different designs

If you want to create a unique business card for custom printing, or something that is conventional, but out of the ordinary, consider safe areas and bleed areas. Other designs you could consider are: rounded corners, square business cards, folded business cards, matte color business cards, etc. Keep in mind that only standard-size cards fit in business cardholders.

Business card design templates

If all of this information is too much to handle and you’d like a simpler, quicker way, we have good news for you: there’s plenty of good business card templates out there.

We have 13 free professional business card templates that you can easily edit and are already preset with the right dimensions, ratio, color schemes and safe and bleed areas. Of course, if these 13 designs aren’t your cup of tea, you can find many templates on platforms like Behance, Dribbble, Canva, Pinterest, etc.

Unique business cards to inspire you

If you are a person who wants people to remember you for the extra flair even from your first meeting, take a look at these epic, quirky and endlessly creative business cards.

This, of course, takes a lot of graphic design knowledge and probably hiring a design studio, and templates rarely offer this value. But you never know when a eureka is going to hit!

Broke Bike Alley bike repair shop has an ingenious and useful business card: it’s not just a means of sharing information, but also a tool for quick repairs of bikes!

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Or this metal business card that doubles as a bass guitar tuner with pitch indicators, from the organizer of the Music Tech Festival.

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This divorce attorney split his business card in two equal halves, one for each divorcee.

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And this cool photographer’s business card, that mimics a camera lens view.

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We hope this guide helped you learn the logistics of creating a business card or find yourself a useful template. If you’re still unsure of how to make one yourself, our designers at ManyPixels will be the perfect solution for you. Learn more about how it works.